Posted in Blogging Basics

Word Count Matters


Numbers

This post will focus on word count usage and why shorter posts get read. In my posts I try to stay under 500 words. Typically, I write 350 words or less. But there are times when I have a lot to say so I will allow additional wordage to my own personal limit of 500.

Blogs which are instructional tend to have more wordage than just regular blog posts. Even with instructional blogs, a blogger has to be careful not to go over 1000 words. The reason? Well, typical information can be condensed to remove what I call “fluffing” to make the information more concise.

Here is an example of a “fluffing” to get more words.

Fluffing:

There once was a blogger who enjoyed blogging but couldn’t get anyone to come to their blog. They really wanted to drive more traffic to their website but did not understand SEO or word count usage.

Non-Fluffing:

A blogger who enjoyed blogging wanted to drive traffic to their site. The blogger needs to understand SEO and word count usage.

Do you see how concise the non-fluffing one is?  It relays the same information but in a more concise way. This is important when you’re wanting to grow your blog beyond the standard “diary” version.

Regardless of how you decide to write your posts, just remember to keep the word usage to a minimum. When the blog post goes over a  word count you can lose the reader’s attention real quick. Trust me when I say the word count should be 500 or less. Plus, you know the old adage, “less is more”.

BTW word count for this blog is 280 words.

See links for additional information.

http://www.problogger.net/archives/2006/02/18/post-length-how-long-should-a-blog-post-be/

http://contentmarketinginstitute.com/2011/10/10-tips-for-corporate-bloggers/

http://www.thebookdesigner.com/2013/06/blog-post-length/

Author:

I am the person who gives excellent advice. Yes, I am that good! I am a writer, a mom, a Nana (yes hard to believe I know!), a professional, educated, and has the ability to look at anything objectively. I write about everything and anything. I do this because there are many facets in my life. I am also a Coffee Lover and that alone makes me awesome. ~Me

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